Design is basic to all human activity. Design gives “form and order to life arrangements”. Design is the human capacity for shaping and making that satisfies our utilitarian needs and creates meaning. Design is a theme we move by. Design has a voice, it communicates. Design is meaning.

Design is about passion,emotion and attachment – it must be at the heart of every business.Design is the No.1 determinant of whether a product or service stands out- or doesn’t. User research helps us to understand users’ needs and motivations to enable us to design websites, products, and services that are a pleasure to use.

Design creates value in an organization: design as differentiator, design as coordinator and design as transformer. Design is a link in the chain of a brand or a means of expression of brand value. Design is a tool for making a strategy visible. Design can help you stand out, drive more sales, expand into new markets, increase your ROI, give you a spectacular identity.

Design trends are shifting to touch, voice, virtual reality (VR), augmented reality (AR), mixed reality (MR), and the Internet of Things (IoT). Persuasive design opens up opportunities for brands to deliver more than just a product or service that is usable. Design with us where creative effectiveness is unrestrained and wonderfully infinite.

Long ago as there have been campfires, humans have gathered around them and shared their feel of the world through stories, tales that went on sometime for days.  Stories are a shared experience. Storytelling is as ancient as the first languages, the most ancient form of sharing knowledge, history, culture and values.

Storytelling is still around and has become a top-of-mind issue in recent times, as technology has democratized the power to share our stories with the world. Stories powerfully connect us to our listeners far and wide across lands and continents. Stories go further and further even deeper and deeper Researchers have found that most decision-making, including in business, is driven by our emotions. Stories offer a powerful way to engage those emotions, and thereby inspire decision-making.

The use of stories and storytelling has come a long way and is now emerging as a powerful communications tool and becoming most integral to how organizations tell their stories ,how they define their content marketing approach. Not a vague after thought anymore, storytelling has received the attention as a business competency that drives emotional engagement.

With storytelling savvy companies are satisfying the public’s never-ending hunger for content. With compelling characters, relatable plots and, most important, authenticity, these innovators are connecting with consumers, colleagues and investors on an emotional level. What’s your story? It’s time to tell! 

Guest blogging is fast becoming a method that is used by individuals and organizations to increase their website / internet ranking. They produce content that provides insight and that in turn will draw to their business. By encouraging well written and authoritative blog posts and articles, a website stands to establish itself as an authority on the subject.

One of the many criteria for search engines is the quality of links that point towards a website. These are called off page links. The more links you have from relevant websites that point towards your site, the greater your chances are in making it to the top on search results page. Gust blogging can bring those off page links to your site.

Guest blogging adds variety to your blog, lets you bring in expert’s opinion and thus, increase the quality of your website. As a result, you get to increase your readership and hence traffic and that in return, means higher search engine ranking for your website which stands to establish itself as an authority on the subject.

In the Web 2.0 age, it is only logical to link your content and become part of the ‘inner circle’. Guest posts are shared by readers and discussed about on a variety of social networking sites and forums. You have the idea. You have the content. You just have no way of telling others about it. You need guest blogging.

Video is taking content marketing by storm. Online video is quickly becoming a key means for people to satisfy their information and entertainment needs. It is naturally engaging and, in an age of information overload. Video creates immediacy and emotional connection. Video brings the viewer into the story (literally).

When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel. Video is the new channel of choice, with consumers and business buyers preferring the immediacy, the visual impact and simplicity of watching video content.

We are seeing the most successful brands expanding their use of video throughout the entire customer journey to help them build better relationships, educate and convert buyers, and improve customer satisfaction. Video goes from brand to demand to sales and service. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.

Video has superpowers as a branding tool, as an education tool, as a communication tool. Google Loves Videos. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much video affect your search engine ranking. Video for you?

Conversions, revenue, business and profit — they all depend on the mighty call to action. A CTA is meant to entice a website visitor to take a specific action that benefits you. The call to action, better known as the “CTA,” is an appeal to users, inviting their response. In digital marketing, the CTA is usually a button with copy.

Conversion is simply getting someone to respond to some kind of a call to action. A successful CTA results in a conversion. Most of the time, it involves a click or tap on a button. A CTA can be used to spur users to take any step: download a PDF, fill out a form, buy a product, or even just click through to another page.

Your digital marketing strategy has one ultimate particular goal: to invite your potential customers to enter your sales funnel. CTAs do that. Call to actions can make websites much more efficient by giving visitors a path to accomplishing their objectives, making things easy and convenient right from the start. A call to action is a clear direction.

Your CTA button ultimately helps determine the fate of your business’s landing page. That’s because visitors who don’t click, don’t convert. A good call-to-action will: entice, motivate and command. Everything from the color and size to the call to action content can make or break your conversion rate. So do your Call To Action now.

One of the most important tasks for a business is to maintain contact with its customers. Developing a newsletter program with a solid audience will prove to be a very important marketing asset. For many businesses, it’s not the number of hits that generate sales, but the number of people who subscribe to their newsletter.

Newsletter marketing is the practice by which companies send informational and product-focused content via an emailed letter to a subscriber list that comprises potential and existing customers. Newsletters give online businesses an opportunity to demonstrate authority and expertise on the subject of their products.

A lot of people sign-up to newsletters for things they are interested in or brands that they like. With a newsletter you can provide them with the information that they are searching for and point them in the right direction. Subscribers sign up because they like what they see and want to learn more. Every one of them is a potential recurring customer.

Newsletter marketing is still one of the most effective tools for driving sales.  Research by the Direct Marketing Association showed that 66% of consumers have made a purchase online as a result of email marketing messages. Newsletters can produce a positive ROI on top of that it helps to keep your name in front of your existing and potential clients. Got the idea? Add this value.